Call Now!
Request Estimate Schedule Service


Privacy Policy

Last Updated: August 3, 2026

Marine Specialties, LLC (“Marine Specialties,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

  • Visit marinespecialties.net or another website that links to this Privacy Policy;

  • Request an estimate or schedule service;

  • Contact us by phone, email, text message, online form, or social media;

  • Interact with our advertisements or marketing communications;

  • Apply for employment; or

  • Otherwise communicate or do business with Marine Specialties.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with Marine Specialties.

Information You Provide to Us

We may collect information that you voluntarily provide, including:

  • Your name, email address, telephone number, and mailing address;

  • Your property or service address;

  • Information about your lakefront property, dock, boat, boat lift, shoreline, or requested project;

  • Photos, measurements, documents, or other materials you submit;

  • Estimate requests, appointment requests, service history, warranty information, and customer-service communications;

  • Information you provide in emails, online forms, text messages, telephone calls, or social-media messages;

  • Reviews, survey responses, testimonials, and feedback;

  • Billing, transaction, and payment-status information;

  • Employment application information, including your work history, qualifications, references, and résumé; and

  • Any other information you choose to provide.

Please do not submit Social Security numbers, financial-account credentials, medical information, or other highly sensitive information through a general website form.

Information Collected Automatically

When you visit or interact with our website, we and our technology providers may automatically collect information such as:

  • Internet Protocol address;

  • Browser type and operating system;

  • Device type and device identifiers;

  • General or approximate location;

  • Pages viewed and links clicked;

  • Date, time, and duration of visits;

  • Referring website or advertisement;

  • Website interactions, form activity, scrolling, and navigation;

  • Advertising and cookie identifiers;

  • Marketing attribution and conversion information; and

  • Information about how you interact with our emails or advertisements.

We may collect this information through cookies, pixels, tags, scripts, local storage, call-tracking technology, and similar tools.

Telephone Calls and Text Messages

When you contact us by telephone, we may collect your telephone number, call date and time, call duration, routing information, and information you provide during the call.

Calls may be monitored or recorded for quality assurance, training, documentation, security, and customer-service purposes where permitted by law. When notice or consent is legally required, we will provide that notice or request consent.

If you communicate with us by text message, we may collect your telephone number, message content, delivery information, and your communication preferences.

Information From Other Sources

We may also receive information from:

  • Advertising and analytics providers;

  • Social-media platforms;

  • Lead-generation or referral partners;

  • Customer relationship management and scheduling providers;

  • Publicly available property or business records;

  • Permitting authorities, utilities, marinas, and lake-management organizations;

  • Our parent company, affiliates, and commonly controlled businesses; and

  • Contractors, manufacturers, installers, and service partners.

2. How We Use Personal Information

We may use personal information to:

  • Respond to questions and requests;

  • Prepare estimates and project recommendations;

  • Schedule appointments, deliveries, installations, inspections, and repairs;

  • Provide docks, boat lifts, covers, shoreline work, and other requested products or services;

  • Communicate about projects, service appointments, invoices, warranties, and customer support;

  • Process and maintain business and transaction records;

  • Coordinate with manufacturers, contractors, delivery teams, permitting authorities, or other parties involved in a project;

  • Operate, maintain, secure, and improve our website;

  • Understand website traffic and visitor behavior;

  • Measure advertising and marketing performance;

  • Personalize website content and advertising;

  • Create advertising audiences and provide relevant advertisements;

  • Send newsletters, promotions, service reminders, and information about products or services;

  • Request reviews, testimonials, survey responses, or customer feedback;

  • Detect fraud, spam, security incidents, and technical problems;

  • Protect our customers, employees, property, systems, and legal rights;

  • Comply with legal, tax, accounting, regulatory, and contractual obligations;

  • Evaluate employment applications;

  • Support a merger, acquisition, financing, restructuring, or sale of business assets; and

  • Carry out other purposes disclosed when information is collected.

3. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate properly, understand how visitors use the website, remember preferences, measure advertising, and improve the customer experience.

The categories of cookies we may use include:

Essential Cookies

These cookies are necessary for core website functions, security, form submissions, navigation, and accessibility. They cannot always be disabled through our cookie-preference tool.

Functional Cookies

These cookies remember choices and preferences and may provide enhanced website functionality.

Analytics Cookies

These cookies help us understand website traffic, page performance, visitor interactions, and how people find our website.

Advertising Cookies

These cookies and identifiers help us measure advertising performance, understand whether an advertisement resulted in an inquiry, create marketing audiences, and display advertisements that may be more relevant to visitors.

You may manage non-essential cookies through the Cookie Preferences tool available on our website. You may also be able to block or delete cookies through your browser settings. Blocking some cookies may affect website functionality.

4. Google Analytics and Advertising

We use Google Analytics to understand how visitors interact with our website. Google Analytics may collect information such as device information, browser information, IP address, approximate location, pages visited, referring sources, and website interactions.

We may also use Google advertising features, including:

  • Google Ads conversion measurement;

  • Google Analytics audiences;

  • Remarketing or retargeting;

  • Advertising reporting; and

  • Demographic or interest-based reporting.

Marine Specialties and third-party vendors, including Google, may use first-party cookies, third-party cookies, advertising identifiers, or similar technologies together to measure advertising, understand website activity, and display advertisements based on previous visits to our website.

Visitors can manage personalized advertising through Google Ads Settings. Visitors may also use the Google Analytics Opt-out Browser Add-on or industry opt-out tools provided by organizations such as the Network Advertising Initiative.

5. Other Analytics, Advertising, and Marketing Providers

Depending on our current website and marketing configuration, we may use technology and services provided by companies such as:

  • Meta, including the Meta Pixel;

  • Microsoft, including Microsoft Advertising or Microsoft Clarity;

  • HubSpot or other customer relationship management and email providers;

  • CallRail or other call-tracking and communication providers;

  • Website hosting, security, and performance providers;

  • Review-management and customer-feedback platforms; and

  • Other advertising, analytics, scheduling, and marketing providers.

These providers may use cookies, pixels, identifiers, or similar technologies to collect information about website visits and advertising interactions.

Their collection and use of information may also be governed by their own privacy policies.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may provide information to companies that perform services for us, including:

  • Website hosting and maintenance;

  • Data storage and cybersecurity;

  • Customer relationship management;

  • Email and text-message delivery;

  • Call routing, tracking, transcription, or recording;

  • Analytics and advertising;

  • Scheduling and customer support;

  • Payment processing;

  • Review and survey management;

  • Printing, shipping, and delivery;

  • Accounting, insurance, legal, and professional services; and

  • Recruiting and employment administration.

These providers are permitted to use information as necessary to perform services for us or as otherwise allowed by their agreements and applicable law.

Affiliates and Business Partners

We may disclose information to our parent company, affiliates, commonly controlled businesses, manufacturers, contractors, installers, delivery providers, and other partners involved in fulfilling a customer’s request or project.

Permitting and Regulatory Organizations

When necessary for a project or when requested by a customer, we may provide relevant information to government agencies, utilities, lake-management organizations, marinas, homeowners’ associations, permitting authorities, or similar organizations.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a subpoena, court order, law, or governmental request;

  • Protect our legal rights or enforce an agreement;

  • Prevent fraud, misuse, security threats, or illegal activity;

  • Protect the safety of a customer, employee, visitor, or another person; or

  • Investigate or respond to a legal claim.

Business Transactions

Information may be transferred or disclosed in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

At Your Direction

We may disclose information when you request or authorize us to do so.

7. Sale, Sharing, and Targeted Advertising

We do not sell personal information to third parties in exchange for money.

However, privacy laws in certain states may define the use of some advertising cookies, pixels, or identifiers as the “sale” or “sharing” of personal information or as the use of personal information for targeted advertising, even when no money is exchanged.

Where required by applicable law, you may opt out of these activities through our Cookie Preferences tool or the “Do Not Sell or Share My Personal Information” link available on our website.

We will also process legally recognized browser-based opt-out preference signals, such as Global Privacy Control, where required by applicable law.

8. Email, Telephone, and Text Communications

Email Marketing

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message.

Even after unsubscribing from marketing, we may continue sending non-promotional communications related to an estimate, appointment, project, payment, warranty, safety matter, or existing customer relationship.

Telephone Calls

You may ask us not to make marketing calls to your number. This will not prevent us from contacting you when necessary to respond to a request or provide an existing service.

Text Messages

When you choose to communicate with us by text or opt in to receive text messages, message and data rates may apply. Message frequency may vary.

You may opt out of marketing text messages by replying STOP. You may receive a final message confirming your opt-out. Opting out of marketing messages will not necessarily prevent transactional or service-related messages where permitted by law.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

  • The nature of the information;

  • The length of our customer or business relationship;

  • Project, service, maintenance, and warranty requirements;

  • Legal, tax, accounting, insurance, and regulatory obligations;

  • Dispute-resolution and recordkeeping needs;

  • Fraud-prevention and security requirements; and

  • Whether retention is reasonably necessary to establish, exercise, or defend legal claims.

When information is no longer reasonably necessary, we may delete it, anonymize it, or securely dispose of it in accordance with our retention practices.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include access controls, secure systems, encryption, employee training, vendor management, and other security practices appropriate to the nature of the information.

However, no website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. You should use caution when submitting information online.

11. Your Privacy Choices and Rights

You may contact us to:

  • Ask what personal information we maintain about you;

  • Request correction of inaccurate information;

  • Request deletion of certain information;

  • Update your communication preferences;

  • Opt out of marketing communications; or

  • Express a concern about how we use personal information.

Depending on where you live and which privacy laws apply, you may also have the right to:

  • Confirm whether we process your personal information;

  • Access or obtain a copy of personal information;

  • Correct inaccurate personal information;

  • Request deletion of personal information;

  • Obtain certain information in a portable format;

  • Opt out of targeted advertising;

  • Opt out of the sale or sharing of personal information;

  • Opt out of certain automated profiling activities;

  • Limit certain uses or disclosures of sensitive personal information;

  • Withdraw consent where processing is based on consent;

  • Appeal a decision concerning a privacy request; and

  • Exercise privacy rights without unlawful discrimination.

These rights are subject to applicable legal exceptions and may not apply in every situation.

Submitting a Privacy Request

You may submit a privacy request by:

Marine Specialties, LLC
Attn: Privacy Request
4105 Browns Bridge Road
Gainesville, GA 30504

Please clearly describe your request and provide enough information for us to identify the relevant records.

We may need to verify your identity before completing a request. Verification may require confirmation of information that reasonably matches our records. We will use information submitted for verification only to evaluate and respond to the request.

An authorized agent may submit a request where permitted by law. We may require proof that the agent has authority to act for you and may also require you to verify your identity directly.

If applicable law provides a right to appeal our decision, appeal instructions will be included in our response.

12. Sensitive Personal Information

Certain laws treat information such as precise geolocation, account credentials, government identifiers, and financial information as sensitive personal information.

We use sensitive personal information only as reasonably necessary to provide requested services, process transactions, maintain security, comply with legal obligations, or for other purposes permitted by applicable law.

Please do not submit sensitive personal information through general website forms unless it is specifically requested and necessary for the service.

13. Payment Information

If we provide an online payment option, payment-card information may be collected and processed by a third-party payment provider.

We may receive transaction details, payment status, billing contact information, or limited payment information, but we generally do not receive or store the complete payment-card number processed by the payment provider.

The payment provider’s handling of payment information is governed by its own privacy and security practices.

14. Employment Applicants

When you apply for employment, we may collect information such as:

  • Contact information;

  • Employment and education history;

  • Résumé and application information;

  • Professional qualifications and licenses;

  • References;

  • Availability and compensation expectations; and

  • Other information relevant to evaluating an application.

We use applicant information to evaluate candidates, communicate about employment opportunities, conduct permitted screening, maintain recruiting records, and comply with legal obligations.

15. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through the website. If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

A parent or guardian who believes a child has provided personal information may contact us using the information below.

16. Third-Party Websites and Social Media

Our website may contain links to websites, social-media platforms, maps, videos, payment providers, manufacturers, or services operated by third parties.

We do not control the privacy or security practices of those third parties. This Privacy Policy does not apply to information collected directly by a third party. We encourage you to review the privacy policy of any third-party website or service you use.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or legal obligations.

When we make changes, we will post the revised policy on this page and update the “Last Updated” date. Material changes may also be communicated through an additional notice where appropriate.

Your continued use of the website after an updated policy is posted means that the revised policy will apply to future interactions with the website.

18. Contact Us

Questions, concerns, or privacy requests may be directed to:

Marine Specialties, LLC
Attn: Privacy
4105 Browns Bridge Road
Gainesville, GA 30504

Telephone: (770) 531-7735
Email: [email protected]
Website: marinespecialties.net

Home / Privacy Policy